Loving this conversation and feedback! If you will indulge me (I feel like some of you will be interested in this, please skim past if this is dullzville)
We actually tried this first before our current lip. 2 problems:
-
Softer, larger spout makes the spout feel HUGE. So strange because the aperture of the one below was the same as our RTD bottle, but it had a smooth feel. The result was that it just felt really strange and big. We had most people in the office vote on it and we decided that the ‘sharper’ lip (although let’s be honest it isn’t sharp
) was easier to drink out of. -
Having the thread on the inside was messy. It catches Huel after shaking (although part of this was the solid cap design, part of it was having the thread inside)
It’s definitely a smaller space to put Huel in, that’s why we redesigned the scoop to be narrower.
We had 2 issues when we made a shaker wide enough for everyone to get their hand in:
-
Smaller people cannot grip it to shake (one of the big issues with our old shaker, it was bulky) - but adding grip features either caught powder/dirt or didn’t look good.
-
Increasing diameter increases volume → a MASSIVE shaker and also more cost. Reducing the volume by decreasing the height just made the shaker look really dumpy
We did loads of research around hand widths and hand flexion across our key markets.
- Statistically 60-70% of the UK/USA population can get their hand in the new shaker
- 50% of UK/USA population own a dishwasher so can clean it (extensive dishwasher tests have been carried out on new shaker)
- That is one of the reasons we are offering 2 for £10, so if one is in the dishwasher you have one that is clean
- Another point, although less convenient I appreciate, is that everyone has access to a long sponge or brush to clean it
Hope that was interesting to understand some of the design decisions around diameter of the shaker.