Understood. We haven’t ruled it out, but one of the reasons we went opaque was to make it look good all the time/make it cool.
- When the Buchsteiner is half full Huel looks streaky, gritty and unappealing.
- Someone who sees this resting on someone’s desk will not thing Huel is a cool brand to be part of
An additional benefit of an opaque shaker is that it’s going to avoid some unwanted conversations about your lunch. This might not be an issue for you and clearly we love people talking about Huel, but for some it is.
Appreciate the comments though. I do feel like for some of you it is the change as opposed to a problem with the shaker. I don’t mean that at all condescendingly, but just like when people freaked out when Facebook launched ‘Timeline’ and then a few weeks later we had forgotten what the old one was like. It just took a little getting used to.
Equally, if you prefer the old shaker, carry on, we’re still selling them and won’t be offended! It’s great you now have a choice!
We did consider this, the problem is that it would involve 2 different machines to do it, which would increase complexity/production time. I think overall the design wouldn’t look so clean either. Sorry to be just shooting down ideas, we honestly thought about this a lot!
We felt that the benefits of not having Huel drip on your shoulder/head with the cap sitting there outweighed the inconvenience of the removable cap.