I understand you perfectly, but some heavy users like me eat granola almost everyday, so if I have 2,5 meals of granola each day, I throw away 8 boxes per months, being quite the opposite of what we want…
The normal size of granola 420gr is great for occasional or normal users but people like me that ditched biscuits, cereals or other traditional breakfast food, are in need of a different size. I cant be wasting 24 cereal boxes per 3 months… When the environment is a concern, it doesnt feel good.
In spain, people normally choose the biggest size available for price, confort and efficiency. So the people that consume the traditional cereals go for sizes like this ones and put them in another box/jar/glass.
Boxes like this one: http://www.lechat.cl/medios/thumbnail/productos/Cajas_Varias/Caja%20grande%20Cereales%20Kileur-tn-640x480-0-FFFFFF.gif
and cereals like this:
So the normal size of cereals is 420-500gr with family versions of 650 gr in some cases.
So, why the granola should be 420gr? You should know that you have some heavy users that use some of your products everyday of the year, something unusual for other companies.
I agree that 420 could be the basic, but why not having an small proportion for the heavy users that you know you have of 600gr or even more?
I just analysed the amount of granola that actually a Huel box has and it needs an improvement, right now you are playing at the same game of the traditional cereal makers and you should be much better. Note, in my box, there is actually 2 granola bags.
We are talking that the top of the bag is situated at the 77,7% of the box. That the top of the granola of the metal box is at the 51% of the entire box. And that the granola, without the metal box is at the 37,7% of the box.
I am sure that you need some space for protection, for the transport, for heat and gases and so on but 37% percent of actual granola is quite low amount. I am sure of 2 things:
- You can optimise better the space in the granola 420gr box
- You can make a bigger version for heavy users
You came to the market to make things differently where every company added tons of sugar and cheated in every way possible. You started a path of doing all the things that the industry considered bad to create a better world, I am sure you can do something about this.